In an age of ever-changing fashion, Vaidaan is a name that has reached minds and

hearts of masses, combining traditional ways with ultra-contemporary styles for women’s footwear.

The Genesis of Vaidaan

Established by Ishita Gupta in 2016, Vaidaan was first a luxury jewellery house

which was à la mode with its stunning designs gracing fearless dresses and custom

ethnicity. So rampant was the craze for Vaidaan that Ishita Gupta decided to take

the brand further to women’s footwear with a vision to create products which

would resonate with the sensibilities of the times but would also be a form of heritage craft.

Vaidaan Footwear Collection: Symphony of Tradition and Contemporary

Vaidaan collections portray the company’s focus on style, quality, and sustainability.

All the collections are made with dedication, manifesting the optimum union of

convention and new age.

• Flats and Jutti: Ideal for everyday wear, flat shoes like the Shelly Flats and
• Pari Jutti are both stylish and comfortable. The Pari Jutti, for example, has
• gorgeous hand-embroidered designs patterned after Indian originals and perfect
• comfort with perfect cultural authenticity.
• Heels: Vaidaan’s Akahi Heels and Shirodha Heels are perfect for black-tie
• affairs since they give that extra elegance kick. Akahi Heels are slim in style,
• with the classic detailing which makes them showstopper in every night gathering.
• Design Collaborations: Niki Mehra and Mukti Mohan design collaborations
• have come up with limited-series ranges of classic designs imbued with the spirit
• of current fashion. Design collaborations bring fresh concepts, and Vaidaan shoes
• get brighter and according to changing fashion. Sustainability Focus: Stepping
• towards a Greener Tomorrow.

In a century-old company which has been blamed for its green footprint for decades,

Vaidaan is the exception to the rule because it is a green company. It applies green

practices in the manufacturing of its shoes to lower its carbon footprint and ensure

sustainable production.

• Eco-Friendly Materials: Vaidaan is particularly concerned with using eco-friendly
• materials like organic cotton and recycled material in producing its shoes. This
• reduces the use of petrochemicals and wastage, which is in line with the global
• trend of activities towards making the world a sustainable place.
• Long-Term Designs: In the long run, Vaidaan encourages people to purchase
• long-term footwear that are longer-lasting. This ensures that the need for
• replacement is reduced and therefore waste is generated, while at the same
• time instilling a sustainable consumption habit.

The Vaidaan style is guided by international women casual footwear fashion in a

way that introduces the buyer trendy but long-lasting fashion. Strong focus on sustainability

and quality production is an indicator of increasing customer pressure for green and

socially responsible fashion.

• Athleisure: The intersection of sportwear and leisurewear has introduced the
• fashion trend of stylish and cozy footwear. Vaidaan’s Skittle Jutti and Rosy Jutti
• are two instances of such a fashion trend, in which style is not sacrificed at the
• cost of providing comfort.
• Sustainable Practices: With the increasing ecokenness of people, Vaidaan’s
• emphasis on sustainability makes it a preferred choice compared to others
• available in the market for sustainable fashion demand.
• Personalization: Personalized products are also in fashion, and Vaidaan’s
• personalized operations enable people to customize shoes according to their
• preference. Personalization is also drawing in the buyers as well as making
• them happy with the purchase because they are aware that shoes will be produced
• according to their preference.

The Future of Vaidaan’s Footwear Line

Years down the line, Vaidaan will enhance exposure in local as well as world markets

with advanced, new styles appropriate to markets. Vaidaan guarantees:

• Integration of Technology: Introducing integration of technology in manufacturing
• and designing as a process in a perspective that aims at assuring higher efficiency,
• accuracy, and extent of custom-designing. Integration attempts to create an easy
• process of manufacturing and spreading fields of possibilities for customization
• among customers.
• Partnerships: Designer and artist partnerships to introduce innovation, where the
• line of shoes is fresh and new with changing fashion. This is done as a measure to
• introduce new thinking and innovation in products by the firm.
• Customer-Orientation: Hear what customers are saying as an attempt to fine-tune
• designs and services so that Vaidaan would always be sensitive to evolving needs
• and desires of customers. This is simply giving very close ear to customers’ feelings
• and adjusting accordingly based on customers’ suggestions.

Conclusion

The best example of the smooth combination of tradition, creativity, and sustainability is

Vaidaan in women’s footwear. With the creation of designs that look trendy to

contemporary sensibilities yet loyal to age-old craftsmanship, the business makes

not only trendy and comfortable footwear but also environmentally friendly and

ethical means. As Vaidaan expands and matures to cater to demands of contemporary

innovations, it remains loyal to its roots and considers each shoe as a step towards a

trendier and greener future.

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