What is Facebook Marketplace, its working, and tips to sell on it?
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What is Facebook Marketplace, its working, and tips to sell on it?
You’ve probably seen the Facebook Marketplace icon while browsing the social network. If you were wondering how this tab of the platform works, today we’re going to answer your questions.
Throughout this article, we’re going to learn everything about this sales channel and explore Alternatives to Facebook Marketplace for those looking to diversify their selling platforms.
Despite being seen as outdated by some, Instagram and Facebook are “the most popular social networks, with over 85% of internet users using them,” according to Statista’s Social Media User Share Report.
In this context, Facebook Marketplace can be a great platform to showcase your products. So, it’s time to get to know it!
What is Facebook Marketplace?
Within the social network, Facebook Marketplace is a place where users can list new or used goods for sale. Unlike on platforms like Mercado Libre and OLX, for instance, there are no fees associated with the marketplace or with registering these items.
Through this feature, it is possible to create ads from your personal profile or pages that you manage, such as your business.
You can reach a wider audience and promote your posts by creating a buying and selling section. Selling on a website that is unique to your company is the best option, though, if you want to create a powerful brand that will stick in the minds of your clients and continue to grow in popularity.
How does the Facebook marketplace work?
Unlike other marketplaces, there is no internal system for payments and shipping of products. When a user is interested in an item, they contact the seller via Messenger, the messaging system integrated into Facebook.
All contacts are concentrated in a dashboard within the platform, but on Facebook Marketplace, each purchase and sale is combined manually. In addition, payment and shipping methods must be coordinated on a case-by-case basis.
With transaction management so manual, a lot of valuable time is wasted that could be dedicated to less operational tasks. Offering your products through an online store allows you to automate sales and build a memorable brand.
Buying and selling on Facebook: what can you sell?
Through Facebook Marketplace, it is possible to sell products and vehicles and advertise properties through Facebook Marketing for sales or rent. According to the social network’s commerce policies, it is not permitted to publish ads for:
- Alcohol
- Digital media and electronic devices
- Jobs
- Services
- Land, animals and animal products
- Products for adults or with sexual connotations
- Medical and health products
- Body parts or body fluids
- Documents, currencies and financial instruments
- Gambling
- Hazardous materials and products
- Human exploitation and sexual services
- Products and offers that are misleading or incite violence or hatred
- Ingestible supplements
- Prescription products, drugs and related products
- Defective or stolen products
- Subscriptions and digital products
- Third-party infringement
- Used cosmetics
- Weapons, ammunition and explosives
In addition, this marketplace restricts the sale of events, tickets, and gift cards.
Is Facebook Marketplace free?
Yes, the Facebook marketplace is free, as it is possible to both buy and publish products to sell without the need for a separate subscription or fee.
If you are wondering how to activate the Facebook marketplace, it is already available when you create your initial user. This way, you can start any buying and selling process immediately. Check out how you can start business through Facebook Marketing
How to access Facebook Marketplace?
To enter Facebook Marketplace, access the social network and look for the icon with a kind of tent:
In the Android app, this item is located in the right menu by tapping the three horizontal lines. In iOS, it is at the bottom of the screen. From the desktop on the computer, the Marketplace icon is both in the left menu and in the top section of the buttons.
As we said, the Facebook marketplace is free, so you won’t have to pay anything to get started. You can also access the Facebook sales platform directly through the tool’s
How to sell on Facebook Marketplace?
We continue to advance in the world of online sales, and the time has come to know the tool in depth in order to use it.
The process of listing a product and selling through Facebook Marketplace is very simple. Follow this step-by-step guide:
- Enter Facebook Marketplace.
- Click the “➕ Create Post” button.
- Choose the type of publication from the three available types:
- The item is for sale.
- Vehicle for sale.
- Property for sale or rent.
- Complete the requested fields with photos, title, price, category, condition (new or used), detailed product description, and location.
- You can also optionally fill in the availability fields (a single item or several in stock) and tags to improve the visibility of your publication.
- Select whether you want the ad to appear in the groups you participate in on Facebook.
- Finish by clicking the “Publish” button.
