The United Kingdom B2B mayonnaise market size reached approximately USD 492.35 million in 2023. The market is further projected to grow at a CAGR of 4.2% between 2024 and 2032, reaching a value of USD 713.96 million by 2032. This substantial growth underscores the increasing demand for mayonnaise within the UK’s foodservice and food manufacturing industries. As mayonnaise remains a staple ingredient, its versatility and wide acceptance across various culinary applications continue to drive market expansion.

Market Segmentation

By Type

Egg B2B Mayonnaise

Egg-based mayonnaise is the traditional and most popular type of mayonnaise, known for its rich, creamy texture and flavour. It is extensively used in restaurants, cafes, and catering services for making sandwiches, salads, and as a base for sauces and dressings. The demand for egg mayonnaise remains robust due to its consistent quality and consumer preference for its taste.

Eggless B2B Mayonnaise

Eggless mayonnaise, also known as vegan mayonnaise, has seen a surge in demand, driven by the rising number of people adopting vegan and vegetarian diets. This type of mayonnaise is made using plant-based ingredients, such as soy protein or aquafaba (chickpea water), and is free from animal products. Eggless mayonnaise caters to dietary preferences and allergies, making it a crucial offering in the B2B market to meet diverse consumer needs.

By Flavour Type

Unflavoured B2B Mayonnaise

Unflavoured mayonnaise remains the cornerstone of many culinary creations, providing a neutral base that can be customized according to specific recipe requirements. Its versatility makes it a preferred choice for chefs and food manufacturers who use it in a variety of dishes, from traditional sandwiches to gourmet sauces.

Flavoured B2B Mayonnaise

Flavoured mayonnaise is gaining popularity as consumers seek more exciting and diverse taste experiences. Common flavours include garlic, chili, herb-infused, and truffle. These flavoured variants are used to add a unique twist to dishes, enhancing their appeal. The innovation in flavours reflects the evolving consumer palate and the food industry’s response to these trends.

By Packaging Capacity

Less than 1 Litre

Small packaging sizes, typically less than 1 litre, are designed for small-scale foodservice providers, such as food trucks, small cafes, and specialty shops. These smaller packages offer convenience and ease of use, catering to businesses with limited storage space and lower consumption rates.

1 to 10 Litres

Packaging sizes ranging from 1 to 10 litres are common in medium-sized businesses. This segment includes restaurants, mid-sized catering services, and food preparation companies. These sizes strike a balance between convenience and cost-effectiveness, making them a popular choice in the B2B market.

10 to 20 Litres

Large packaging sizes, from 10 to 20 litres, are preferred by substantial foodservice operations and catering companies that handle high volumes of food preparation. The larger containers help in reducing packaging waste and optimizing storage space, making them suitable for businesses with higher consumption needs.

20 Litres and Above

The largest packaging sizes, exceeding 20 litres, are typically used by industrial food manufacturers and large-scale foodservice providers. These bulk quantities are cost-efficient and suitable for extensive use in processed foods, sauces, and ready-to-eat meals. The demand in this segment is driven by the need for bulk purchasing to ensure uninterrupted supply chains in large operations.

By End Use

The end-use segmentation of the B2B mayonnaise market includes various industries that incorporate mayonnaise into their products or services:

Foodservice Industry

The foodservice industry, encompassing restaurants, cafes, catering services, and fast-food chains, is a significant consumer of mayonnaise. It is used in sandwiches, burgers, salads, dips, and dressings. The demand in this segment is influenced by consumer dining trends and the popularity of quick-service restaurants.

Food Manufacturing Sector

In the food manufacturing sector, mayonnaise is a critical ingredient in many processed foods, including ready-to-eat meals, sauces, and salad dressings. This sector demands high-quality mayonnaise that can enhance the flavour and texture of products while ensuring consistency in production.

Other Commercial Applications

Other commercial applications include bakeries, sandwich shops, and delis that use mayonnaise as a key ingredient in their offerings. Additionally, the catering industry relies heavily on mayonnaise for large-scale food preparation and event catering.

Market Trends and Drivers

Several trends and drivers are influencing the growth of the UK B2B mayonnaise market:

Increasing Demand for Convenience Foods

The fast-paced lifestyle of modern consumers has led to a rise in the demand for convenience foods. Mayonnaise, as a versatile and easy-to-use ingredient, is a popular choice in the preparation of quick and convenient meals, both in the foodservice and manufacturing sectors.

Rise of Vegan and Vegetarian Diets

The growing adoption of vegan and vegetarian diets has significantly impacted the mayonnaise market, leading to increased demand for eggless mayonnaise. This trend is driven by health concerns, ethical considerations, and environmental awareness, pushing manufacturers to innovate and expand their plant-based product lines.

Innovation in Flavours and Packaging

To cater to evolving consumer tastes, manufacturers are introducing new and exciting flavours of mayonnaise. Additionally, advancements in packaging technology are improving product shelf life, convenience, and sustainability, which are crucial factors for businesses in the B2B sector.

Impact of Health and Wellness Trends

Health-conscious consumers are seeking healthier alternatives to traditional mayonnaise, prompting manufacturers to develop products with reduced fat, sugar, and salt content. The introduction of fortified mayonnaise with added nutrients and probiotics is also gaining traction in the market.

Competitive Landscape

The UK B2B mayonnaise market is highly competitive, with several key players driving innovation and market growth:

Key Players

Prominent players in the market include Unilever, Kraft Heinz, Hellmann’s, and McCormick & Company. These companies have established strong brand recognition and extensive distribution networks, enabling them to maintain a significant market share.

Market Strategies

Leading companies are adopting various strategies to enhance their market presence, such as product innovation, strategic partnerships, and mergers and acquisitions. For instance, the introduction of new product lines targeting specific dietary preferences and packaging innovations to improve convenience and sustainability are common strategies.

Recent Mergers, Acquisitions, and Partnerships

The market has witnessed several mergers, acquisitions, and partnerships aimed at expanding product portfolios and market reach. These strategic moves help companies strengthen their positions in the market and cater to the diverse needs of the B2B sector.

Innovations and Product Launches

Continuous innovation in product formulation and packaging is a key driver of market growth. Companies are launching new flavoured mayonnaise variants, vegan options, and health-focused products to meet changing consumer demands and preferences.

Market Forecast 2024-2032

The UK B2B mayonnaise market is expected to experience steady growth over the forecast period. Key factors influencing this growth include:

Expected Growth Rate and Market Size Projections

The market is projected to grow at a CAGR of 4.2% between 2024 and 2032, reaching a value of USD 713.96 million by 2032. This growth is driven by increasing demand from the foodservice and food manufacturing sectors.

Key Factors Influencing Future Market Trends

Factors such as the rise of plant-based diets, innovation in product flavours and packaging. And the impact of health and wellness trends are expected to shape the market’s future. Additionally, the demand for convenience foods and ready-to-eat meals will continue to drive market growth.

Potential Challenges and Opportunities

The market may face challenges such as fluctuating raw material prices and the need for continuous innovation to meet evolving consumer preferences. However, opportunities lie in expanding product lines to include healthier and more diverse options. As well as tapping into emerging trends such as sustainability and ethical sourcing.