3 Tips to Improve Your Marketing Strategy

It’s a long time. It’s hard to believe that it’s only been(BUY FACEBOOK FOLLOWERS UK) a few hours since I wrote my forecast for 2017’s marketing post- Samadhi Zendejas. But now we’re just three months away from Christmas, and we are now in the year 2018.

The time of year is hectic, with the preparations for Halloween, Thanksgiving, and the Christmas season taking most of our resources and time. We don’t start early enough, however, to look for ways to make improvements (usually, we have to wait until New Year’s Day to do this…and we know what happens! ).

This is also true for companies. January is typically when plans are developed and put into action; however, why not begin planning a bit earlier in the year?

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In that case, I’ll dive right into three ways you can boost your marketing plan before the end of 2017.

Find the gaps

The process of putting together a marketing strategy isn’t simple. Even the best ones don’t come out perfect. It’s easy to start the year with the most well-planned plans, but things tend to shift. If a component with a specific purpose or function is removed, everything else after it operates differently.

 

As of Q4 approaches, the year’s “strategy” does not look like the original concept. If this is your current scenario, Don’t fret. It’s not a problem for everyone else.

 

You can proceed from here with two options: either pout over it or lament your mistakes. You can also thoroughly analyze the plan and figure out what did not go as planned.

 

Which of these sounds more efficient to you?

 

If you’re not satisfied with your marketing plan for 2017, it’s likely that you did pretty well. Maybe you’ve gained more than 500 new followers on social media across multiple accounts. Maybe you brought in hundreds of people on your site than in the previous year. Perhaps you even managed to earn some backlinks from highly-qualified experts in the field.

 

Despite the strategy’s inability to improve your bottom line at the rate you anticipated, such achievements are significant and can help your marketing strategy before the close of this year.

 

All you have to do is find and fill the spaces.

 

Let’s take an example. For instance, suppose you’ve got a blog post that performed exceptionally well during the week you published it. You were thrilled and hoped to attract more attention and possibly even buyers out of the article over the following weeks. However, the post didn’t last long.

 

Oops.

 

The good thing is that you’ll be able to revisit this article and fill in the gaps between the post’s long-term performance and the outcomes you’re expecting. Even if it’s later, there’s still plenty of time to be a positive impact.

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Invigorating your posts and other resources such as this is a way to improve your marketing strategies by the end of the year!

 

In with the New, Out with the Old. New with New

Another familiar mistake companies commit when they have underperforming marketing strategies can compound the underperformance. When a particular tactic or element of their strategy is not practical – even if they discover it in July, they continue to implement it until the year’s conclusion. 

 

We’ve discussed how strategies and components frequently alter due to resource or time restrictions. Still, companies will stick to it when it comes to something being completed on time (but not producing results).

 

There’s no reason for you to abandon parts of a plan that don’t work. There’s no need to put off the process to see what happens next. Start immediately when you are whether the method doesn’t move the needle in the right direction.

 

Sometimes, holes in your plan are caused by the things you’re not doing, as described in the previous paragraph. In other instances, you may create holes in your strategy due to what you’re doing.

 

The key is to realize that your strategy for marketing can change. When you put your time and effort towards something that’s not working, at the same time, you can boost your marketing plan before the end of the calendar year!

 

Making Experiences More Important

We’ve written about the customer experience frequently in recent times (read more here and more here), and this is because we believe in its value. The experience that your brand offers is one area that will be able to significantly improve your marketing by the end of 2017 and well into the year ahead.

 

In principle, it’s easy. To improve the experience for your clients, it is essential to:

 

• Help your employees embrace your brand
• Be true to what you’ve said you’ll do, regardless of the circumstances.
• Your marketing messages should be aligned with the experience you provide

The issue is, are you aware of how clients review their experiences with your company? If not, knowing this is the most crucial action you can take to improve your future and current marketing strategies.

 

If you’re using email, social media, or a tool like SurveyMonkey or give out surveys to consumers, in-person collecting feedback should not be a problem. When you’ve gathered the objective information about your company’s customer experience, you’ll be able to begin making adjustments to improve your marketing strategies by the end of the year.

 

Conclusion

Patience is an asset, particularly in the field of marketing. However, when it comes down to assessing the effectiveness of your marketing plan, Don’t put off making adjustments.

By identifying the flaws in your strategy, eliminating strategies that aren’t working, and making your customer’s experience an absolute priority, you will be able to improve your marketing strategy earlier instead of later.

 

Do you intend to test one of these strategies? Are there any other tips we didn’t mention which can help businesses improve their marketing strategy before the year’s end? Please let us know in the comments section or join us on Twitter. We’re always talking about this topic @wsiworld.

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