Launching an Amazon store could be thrilling and challenging at the same time. As wide as the world is, it’s easy to see why most entrepreneurs and businesses opt to sell products on Amazon. However, despite good potential for success, there are too many mistakes that sellers make in such scenarios, limiting growth or even leading to failure. In this article, we will walk through the mistakes in  Amazon store setup. By understanding them, you’ll have a smoother way to success and profit more.

1. Not Conducting Deep Product Research
The single biggest mistake new Amazon sellers make is launching a product without properly researching it. In short, doing the necessary research is the backbone of a successful e-commerce business. Sellers launch products they think will sell before first confirming that there is an actual demand for such an item or an overwhelming amount of competition.

You can avoid this by taking the time to know what is trending, which niches are a goer, and which products have the least competition. Use Jungle Scout or Helium 10 to analyze the market and see which niches, products, and trends are getting the most traction. Even check Amazon’s Best Seller lists and customer reviews to see what people want and where you may offer value.

2. Wrong Selling Plan
The two plans offered under the selling account on Amazon are Individual Seller and Professional Seller. One of the things most of the sellers do wrong is in choosing a wrong plan for their business based on the volume of items they intend to sell. If you expect to sell less than 40 items in a month, then Individual will be sufficient for you since you don’t have to worry about the monthly subscription charge; however, you will incur a $0.99 fee per sale. For those who intend to sell in bulk, the Professional plan will be best for you since it costs a monthly fee of $39.99 while possessing the more advanced tools from Amazon.

Mismanaged Plan leads to extra added costs and limitations. Be very careful when choosing a plan for your business objectives.

3. Poor Quality Product Listings
Your product listing is the first impression your customers have of your item. Many sellers do not realize just how crucial it is to have a well-optimized, detailed, and professionally produced product listing. Low-quality images, vague descriptions of the products, and a lack of relevant keywords can significantly impact your sales.

a) Images: Use high-resolution images featuring your product from all angles. In addition to the product, include lifestyle shots where applicable, as it allows the customer to better imagine how to use the product.
b) Descriptions: Highlight the benefits of your product rather than its features. Use bulleted points for easy readability and do add some interesting words to your content.
c) Keywords: Do individual keyword researches correctly in getting your listings right and ahead of other search results on Amazon so that with the right set of keywords, they can increase visibility and sales on Amazon.

4. Forgetting Amazon SEO
It is not just a marketplace, but it is also an engine where people search for items. Usually, sellers tend to overlook the value of Amazon SEO, which in turn affects the ranking of their products when customers are trying to find specific items. So, to avoid this mistake, your title, description, and bullet points of the product must be optimized SEO-wise.

Use proper keywords, but don’t overdo it as that creates problems with ranking and even triggers spam signals against your listings. You can use tools like AMZ Tracker or Sellics to check the relevant keywords for improving product discoverability on Amazon.

5. Overpricing or underpricing products
Art of pricing your products: Amassing a good sale by not getting it wrong Overpricing drives away potential customers:When identical products can be bought at a cheaper rate, potential customers do not go for the product. Underpricing may lead to minimal profit margins or, worse, losses.

Obtain insights of competition and analyze the prices at which your competitors are selling. Consider Amazon’s selling fees, shipping charges, and the profit margin you would like to have before you sell. You can also opt for dynamic pricing strategies to maintain a competitive price in the market.

6. Poor Inventory Management
Most new sellers forget the inventory management, thus possibly leading to stock shortages or, worse, overstocking. Stocking out will most likely really adversely impact your Amazon rating as well as customers’ confidence. Overstocking, however, means tying up capital in inventory that may not sell right away.

This can be avoided by investing in an inventory management system or simply using Amazon FBA (Fulfillment by Amazon). FBA is useful in automating storage, packing, and shipping. At the same time, the products you will be selling remain available to the customers all the time.

7. Customer Service and Reviews: Ignore End
Many of the successful sellers in Amazon take customer service as a priority. Some have never taken time to address the queries of customers, or they have never replied negative feedback. Such behavior makes their store receive poor reviews and even suffer losses in sales.

Respond quickly to customer questions and issues. Start the culture of checking up on purchases and ensure that customers are satisfied, ask them to go out and give a positive review. The higher the ratings, the more visible it is, and more conversions, which will finally escalate your sales.

8. Not Using Advertising
Salesmen believe that once they have listed their products, Amazon will sell their things. But with millions of listings, it is so easy for your stuff to get lost. Using the tools offered by Amazon to advertise loses a trick into gaining visibility.

There are, on top of this, several ads that Amazon offers, one example being Sponsored Products and also the Sponsored Brands which will increase promotion for your products. You know the clicks this translates into sales once you save up the advertising budget in exchange for clicking traffic that is sent to your listings.

Conclusion
For a successful Amazon store, you will need something more than just listing a product. It takes planning, research, and execution. Avoid the mistakes most people make of neglecting research for a product, poor optimization of listings, ignoring Amazon SEO, and ineffective pricing strategies, and you are likely to develop a viable business on Amazon. Continuously be on your toes for the refinement of your approach and listen to the feedback from your customers while utilizing Amazon’s tools for the growth of your store.