A lost art form, custom business cards can help your brand stand out and show your customers that you care. In the era of social media and e-cards, opting for traditional greeting ways can grab the customer’s attention that your business needs. Although Instagram and Facebook have facilitated broader audience reach, sending over greeting cards and similar hampers can create a significant impact.

Needless to say, marketing is the cornerstone of any successful business. As a result, a large portion of the capital funds is invested in effective marketing and promotional campaigns. Especially, in the digital era, the need for a comprehensive marketing plan has never been this high for businesses. Irrespective of scale or industry, every business is expected to employ productive marketing strategies to survive and grow in the long run.

Creating a positive and long-lasting impression on the customers is the primary objective of any marketing or promotional efforts. It is the same in the case of business greeting cards as well. Whether you are sending a personalized LCD video greeting card to your special clients or sending out regular thank-you or holiday greeting cards in bulk, your customers are likely to appreciate this gesture and remember your business.

And the best part? These greeting cards offer high customization options and cost much less than other marketing tools. The varied available options in terms of templates, colors, sizes, and designs make sure that there’s a greeting card for every occasion. So, the next time you’re planning for something extra to make your customers feel valued and return to your business, custom greeting cards might be the way to go.

Benefits of custom greeting cards 

Regardless of whether your business is new in the market or has been around for years, a custom greeting card can have multiple benefits. As much as a simple gesture, the effects of sending over greeting cards can be significant.

Greeting cards are one of the most affordable marketing tools with high ROI. However, most businesses overlook this important part of successful marketing. To help you understand better, the following listed are the key benefits of custom greeting cards.

• Competitive edge

Again, the purpose of any marketing or promotional effort is to make one’s business stand out in the competition and establish a positive impression. The cut-throat competition in the market has made it crucial for brands to offer something unique and cut through all the marketing noise. Using custom greeting cards gives that edge and makes your brand noticed in the crowd.

• Improve visibility

‘Top of mind’ is a common marketing phrase widely used and implied to strengthen one’s brand visibility in the market. Its purpose is to create brand awareness to an extent that people think of your business instantly when they need the products or services that you sell. A custom greeting card can assist in your top-of-mind awareness efforts by reminding the customers of your business.

• Establish a personal relationship

Custom greeting cards are a great way to create those ‘thinking of you’ moments. In the business world, your relationship with your customers matters and reflects directly on customer loyalty. Only if you are able to maintain good relations with your customers, can you win and have their loyalty for a long time. So, what’s best than a greeting card that asks nothing in return but thanks the customers for their loyalty towards your brand?

• Marketing materials

Besides being a thank you or holiday greeting card, custom greeting cards can be used as effective marketing materials to attract new customers. These cards can be personalized as discounts and offer coupons that will encourage the recipients to shop from your brand. These cards make it easier for brands to target specific customers and curate offers accordingly. Also, custom greeting cards are a fun and effortless way to reach out and stay in touch with your customer base.

• Economic

Custom greeting cards are one of the most affordable and effective traditional marketing tools available. The personal touch and ‘thinking of you’ thought associated with these cards make a strong and long-lasting impression on the recipients. Unlike e-cards and emails, your physical greeting card will grab the customer’s attention instantly and make them take note of your business.

Final Note

In today’s fast-paced world, the personal touch of custom greeting cards can make all the difference for your business. Despite being a simple and economical marketing effort, these cards can benefit your business in multiple ways. Whether it’s increasing brand visibility or improving customer loyalty and top-of-mind awareness, a business greeting card can do wonders.

If your business can afford to spend a little more on it, opting for advanced options like an LCD video greeting card is the best option. In a world of fierce competition and customers growing wise to the obvious marketing tactics, greeting cards can be a great way to forge genuine relationships with customers.