Do you know that companies today need to reach every activity of customers to win them? Modern businesses have ingratiated themselves into their clients’ daily lives. This article talks about one tool that lets your company do it: WhatsApp chatbots. The WhatsApp Business app is a huge hit for small, retail, and medium-sized companies.

WhatsApp chatbots allow businesses to interact with their clients in a way that has never been possible before, enhancing the customer experience. People open messages 98% of the time if they are from a business’s WhatsApp Business account.

So, if you run a retail business, this article is for you. This article will tell you about how an AI-powered WhatsApp chatbot for business is useful from a CX perspective, so continue reading.

Providing instant answers to FAQs

Businesses can use WhatsApp chatbots to automatically respond to FAQs. For example, if you operate a healthcare institution, clients can contact you regarding appointment scheduling, availability, virtual or video conferences with physicians, and much more.

After you automate these FAQs, you won’t need a human agent to field calls for appointments and general questions all the time.

Engaging with customers 24×7

Did you know that 64% of users will spend more money when companies are responsive and active on WhatsApp? WhatsApp chatbots allow you to interact with clients even when your staff is outside office hours.

WhatsApp can be used to automatically send interactive list messages and pre-approved message templates. For example, if you have a timer set, customers who send messages during these hours will be notified about the business hours and the next open time slots.

Automating using message templates

54% of consumers prefer WhatsApp for order and delivery updates, and it’s not surprising. One fantastic tool that can help you retain people interested in your company is the WhatsApp message template. In addition to many other things, you can send them alert messages when any suspicious activity occurs, information about their orders, and reminders for payments.

Message templates present a fantastic chance for businesses to increase customer satisfaction and brand recall value when used appropriately. This is a feature that is exclusive to WhatsApp chatbot solutions you get with the WhatsApp Business API.

Running WhatsApp ads

WhatsApp Chatbots are a great option for boosting lead generation. Using a chatbot can increase your lead by over five times.

Businesses can easily generate more quality leads using WhatsApp advertisements, as they are a tried-and-true result-driven marketing technique. Many brands today use WhatsApp ads to drive users to their landing page on WhatsApp.

In the Metaverse age, advertising using WhatsApp business solutions is an effective way for businesses to obtain quality leads.

Providing after-sales support

39% of customers today say that WhatsApp is their preferred method of customer support. Building and preserving a positive relationship with customers is the core of customer experience, both during and after their interaction with the company. A company needs to have a plan for after-sales assistance in place if it wants to give its customers an excellent experience.

It’s so simple for customers to send a WhatsApp message with a question instead of sending an email and having to wait for a response for 24 to 48 hours.

Gathering feedback and reviews

Customers’ trust will greatly increase when there are reviews and ratings. Gathering reviews and feedback can be challenging, particularly when customers had a pleasant experience and submitting feedback is another duty they can choose to avoid.

However, clients can provide feedback to the firm via WhatsApp, where they are constantly present. Simply writing a brief note on their preferred messaging app will do; they won’t need to access any other forms or apps.

Sharing help guides and other relevant information

To get promotional offers, 23% of users interact with businesses via WhatsApp. Also, multimedia files, website links, and other documents can all be shared using WhatsApp. Companies can use the platform to disseminate material and educate consumers about their products and services.

Businesses can make smart decisions by implementing WhatsApp chatbot for businesses to enhance the consumer experience. Businesses will notice a steady improvement in customer satisfaction and retention once they begin using the platform for the above cases.

Final thoughts

You can now see how transforming the retail landscape with AI-powered WhatsApp chatbots has become easier. Gupshup’s WhatsApp solution offers a self-serve platform that integrates advanced tools and APIs seamlessly. Revolutionize your retail business with secure, familiar interactions for your customers. With transparent pricing and no hidden fees, empower your retail business to thrive using Gupshup.