Now that summer has officially arrived, many are taking advantage of the (somewhat) better weather to promote their upcoming events, which has led many event organizers to search for innovative methods to boost attendance. One tool that has shown to be helpful is Bulk SMS Service. Given the widespread use of mobile phones, sending out bulk SMS messages might significantly raise awareness of and participation in your event. Let’s investigate how you might use this powerful channel to plan the biggest summertime gathering! 

Benefits and Offers

Offer early-bird discounts or additional incentives to participants who reply favorably to the SMS invitation. People are more likely to react when they feel like they are receiving preferential treatment or a discount.

Select two-way dialogue

Give your guests the opportunity to reply to your SMS message to facilitate two-way conversation. This makes it possible to have a variety of conversations about inquiries, feedback, and RSVPs that might enhance your client experience. All of these contribute to the development of a feeling of intimate connection and anticipation of the event, which will boost attendance.

Utilize automation for bulk SMS

Use tools for SMS automation to plan messages ahead of time. This lets you schedule a sequence of timely SMS follow-ups and reminders to keep guests aware and involved in the run-up to the event.

Mobile-friendly registration for events

Use your SMS message to point receivers toward a mobile-friendly event registration website in order to stimulate a prompt conversion. You may promote speedy sign-ups by creating a registration procedure that is easy to understand, frictionless, and user-friendly.

 

Updates on the swift action

Before your event, make sure that guests are aware of any important developments. This can give your messages more urgency, especially if they include a warning about a limited number of tickets or an impending early-bird deadline. The sense of urgency compels receivers to act right away, which raises the possibility of increased attendance.

Schedule prompt reminders

In the days preceding the event, send out appropriate reminders. This will encourage participation from participants and guard against last-minute cancellations or no-shows. Seize the chance to schedule the information that prospective attendees will need to know. To avoid registrants feeling overloaded, use your reminders to provide them with pertinent information at the appropriate moment.

Respondents to surveys for further details

After the event, you may obtain the data you need to make your next event even more successful by conducting a poll among your guests. If your attendees are already accustomed to receiving information about your events via SMS, SMS surveys may be a very successful data gathering tool. By always considering your next event, this keeps you one step ahead of the competition.

Bulk SMS event advertising is a strong and affordable approach to increase attendance, streamline your customer journey, and provide your guests an unforgettable experience in today’s fast-paced environment.

Creating a contact list for SMS

You’ll need a contact list of possible attendees before you can begin texting with promotions. There are several approaches to creating your list:

• Promote your subscription service on your website, on social media, and at live events.
• To get individuals to join up, provide them with incentives like gifts, exclusive access, or discounts.
• Make sure local data protection regulations are followed, and get the required consents.

Developing your SMS marketing plan 

With your contact list in hand, it’s time to design an SMS gateway plan that works for your event. Think about these components:

Event advertising

Send out a captivating text message highlighting the main information about your event and providing a link to the tickets website.

Offers for early bird buyers

Provide special benefits or discounts to encourage early ticket purchases.

Last-minute promotions

To increase last-minute ticket sales, send out a final reminder a few days prior to the event.

Send out SMS reminders and updates to guests about changes to the schedule, important information about the event, or useful advice on how to get there.

Customize your SMS marketing

Think about tailoring your messaging to the tastes and passions of your target audience to increase the efficacy of your SMS advertising. Here are some pointers for doing this:

Divide up your address book

Sort your contacts according to their geography, demographics, attendance at previous events, or any other pertinent factor. By doing this, you may modify your messaging such that it appeals to particular audiences and raises the likelihood of interaction.

Employ dynamic content.

To make your communications feel more relevant and personal, add extras to them like the recipient’s name, birthday, preferred events, or other details. For instance, you may send a tailored advertisement for a speaker or artist that your guest has shown interest in.

Evaluate and enhance

Watch your campaign data to see which customized messages work best. Make use of this data to hone your approach and distribute even more pertinent material later on.

As an illustration, consider a sports event planner that divides up their contact list according to the teams that guests root for, then sends them customized SMS advertisements with unique deals on team gear. Sales of tickets and products may rise significantly as a result of this tactic.