Social media apps are popular nowadays and it is not news that more than half of the internet users are on social media. That is the most valid reason why there are new social apps almost every new day.

It raises the competition in the market and enables users to have a variety of social media apps. Making your app worth it and special for them is necessary. For this, you do market your social media apps. 

And the best you can do is to promote your application on other platforms. It has a range of benefits for your app. 

Now without any ado, let’s head to how you can market your social media application on other platforms. 

The Value Proposition of Your Application 

First, you have to make out what sets your social media app apart from the competition. Let’s say you develop app like Instagram, but it still should have some unique features or benefits that will attract the users. Otherwise, why anybody would leave Instagram to join your social media app? 

The USP can be anything – an out-of-the-world way to connect people, innovative communication tools, or increased privacy features. You have to make sure that you are communicating what your app is offering. 

Design a clear message that explains to the audience why they should choose your app. It has to be reflected in all your marketing materials – from websites to social media posts.     

Social Media Platforms 

You can use the already established social media platform like Facebook, Instagram, LinkedIn, or Twitter to market your apt. Also, create engaging content that shows the features and benefits of your app. Don’t forget to regularly post stories and live sessions that can keep our audience engaged.

In addition to this, you can also go with influencer marketing techniques. Collaborate with the influencers who are related to your app’s target audience. They can create authentic content that highlights your application and provide trusted recommendations to their followers.  

Content Marketing 

It is the best way to help your audience understand your app much better. Write informative content and engaging blogs that are related to the topic that your target audience cares about. You can easily integrate your app into those articles (but do it naturally). It shows how it can solve problems or enhance their social media experience. 

Furthermore, contribute articles to popular blogs and websites in your niche as it can help you in reaching a wider audience and establish credibility. 

Email Marketing 

As a newcomer, you can collect email addresses through your website, social media, and in-app prompts. And simply target those users by offering incentives like exclusive content or early access to new features.  

You have to be regular in sending updates and newsletters to keep your audience informed about new features, updates, and promotions. Customize your emails as they are more engaging for the audience.  

Cross-promotions with Other Apps

Make out the application that can complement yours and explore the cross-promotion opportunities. You can involve featuring the app in newsletters, social media posts, or even in-app promotion. Moreover, you can consider bundling your app with others in a package deal. It can offer added value to users and increase the exposure of your app.   

Conclusion 

So, now you know how it is applicable to promote your social media app on other platforms. It offers you a lot of advantages. You can divert the audience towards your application and retain them through proper planning. From now on, make sure that you are promoting your app nicely.