Users today can now access more than a billion websites made in an array of languages, formats, tools, and tech. Businesses today have a lot of competition. But that competition is segregated (meaning they don’t have to brawl against everyone).

Those who are operating in a niche industry are facing competition without a doubt. Competition isn’t the only reason for low sales from websites. A wide array of factors can impact both revenue and traffic.

This is why it is common for companies to ask themselves why their website isn’t making any money. This post will answer this question from a broad viewpoint as it will provide an overview of how businesses can fix these problems.

These problems can range from a very slow website to a search engine optimization (SEO) strategy which never existed. Let us now get started with it.

The website is not responsive

More than 50 percent of the global online traffic comes from mobile devices. This has proven the trend of the world going mobile. The world today relies on phones and tablets for accessing the internet. Desktops and laptops come second. 

This factor also demonstrates the fact that responsive web design is necessary. It adapts to users’ devices. An unresponsive website costs businesses a lot of money. Here are some reasons why:

No consideration for the mobile-first index

Google is the world’s largest search engine. Having more than 75% of the global search market share, it is well ahead of other search engines, especially Startpage and Yahoo. This is an important fact as Google follows a mobile-first approach to its search crawling and indexing process. It crawls it and indexes it for search results for mobile devices first.

If companies are lacking a responsive website, Google will eventually find it out. Responsive websites are critical for exceptional user experience. Non-responsive sites will often rank low in search results. It will get less traffic because more than 80% of users stick to the first page of Google’s search engine result pages.

No one should overlook the user experience (UX)

In the world of web design, user experience (UX) is crucial. This is why each business, brand, and company strives to provide their customers and users with the best possible user experience. If not, they will leave the site, resulting in a loss of business via fewer purchases. This also results in a loss of revenue.

More than 40% of transactions take place via mobile devices. The company needs a responsive website if it desires to make money. Otherwise, companies are losing valuable customers and revenue to competitors.

The main tip for fixing an unresponsive website

A responsive web design is the solution. Professionals from a web design company in Dubai prefer making responsive websites to fit the needs of most businesses and companies. It costs around 3000 dollars to make one.

But the amount is not a fixed one. It depends on the tools and tech used like the size of the website, and the content management system used along with other proper features. Those who want to earn from their website should make an investment that is best for the long term. This also provides them a wholesome return on investment (ROI).

The website is quite slow and needs to be fast

Users today expect websites to load as quickly as possible (less than three seconds). This is the very reason boosting the website’s speed by a second can raise conversions by a considerable margin (six percent at least). It means more revenue earned for the company. Site owners and digital marketers should always check their website’s speed and have a look if it’s draining their money.

Those who are having a sluggish website should know why that is such a problem and how they can fix it.

A slow website is a money drainer

The website cost in Dubai has one factor that averts a slow speed i.e. use of top-technologies to raise the loading speed. If the website’s speed is slow, it means it is overloaded with a plethora of plugins and other additions which is slowing it down. 

A speedy website is something that will keep companies ahead of the competition. People today do not wait for websites to load. Users’ patience span has reduced. Websites loading slowly are hence a no-go zone.