A social media content calendar is widely used by professionals and comapnies to stay ahead of their tasks and duties. This is useful for the success and growth of their accounts. Also, social media content calendars help them to achieve goals of a higher number of comments, views, likes, and followers which might otherwise be successful by social growth sites like RealLikes.

First, let’s understand what a content calendar is. A content calendar is a collection of the tasks and posts that have to be done in the upcoming days. A calendar is made for the upcoming months or even a year. The content calendar is used to check the success of your accounts so as you can analyze which strategy was helpful in producing the results. 

Steps to Create A Content Calendar for Social Media Accounts 

The following are the steps to create a productive social media calendar:

• Opt Your Targeted Social Media Platforms

The first step is to choose a social media platform that is useful in producing leads for your business. Every social media account has its own trends and feasibilities. We know that there are a number of social media platforms. It is not important to work on each of the accounts.  target a few but your ultimate goal must be to create an account on all the platforms. TikTok, Facebook, and Instagram are the prominent social media platforms. 

• Make A Draft of the Content 

Posts and content on social media can be categorized into four main categories: text, photographs, videos, and links. As a result, a variety of these postings will help you to diversify your social media content.

You can improve the efficiency of your social media management. You must take stock of your marketing initiatives by extending the time frame during which you generate content ideas. Additionally, you must not forget about mentioning the discounts, occasions, and product launches you planned for the year.

• Plan the Colour and Themes 

The colors and the theme of your social media accounts also play a vital role. You must make sure that the posts the videos and the text used in your accounts are coherent. It must not happen that one post has a blue and black theme while the other has a red and yellow theme. 

Similarly, you must be coherent about your posts’ text. The font style and font color must be almost the same in all the posts. This will create your brand’s image in your customers’ minds and help recognize your brand from your text and images. 

• Decide the Posting Time 

The next thing important for the content calendar is to decide when you have to post your content. This is one of the most integral parts of your content calendar. You can make a schedule where you can post daily or every second day. Initially, you must be posting daily and when you start building traffic on your accounts, then you can schedule to post either twice or thrice a week. 

• Check the Results At Intervals 

The next thing that you must be cautious of is that you must be vigilantly watching your progress through the analytic tools. You can not check the progress before implementing the content calendar but it must be a part of your schedule.

After a month or two of implementing the schedule of your content, it is important to check how well the calendar is working for your business. If some strategies are not useful, you must replace them instantly. 

Conclusion 

Content calendar is extremely important for you. You can create the calendar either on Google Calendar, Excel Spreadsheet, or other tools like Trello. The calendars are extremely important if you want to take your social media marketing campaign in an organized manner. 

Either you wish to grow the Facebook likes, or you want to get thousands of followers on Instagram, it can only be achieved through an effective content strategy. A good content calendar will be useful for overall business growth and success. You must involve your content marketing team when creating your calendar. Also, the calendar must be shared with all the members of your marketing agency. 

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