With video content having dominated the realm of digital marketing, it comes as a no-brainer, that all brands, big or small need to tap into this high-potential avenue. However, from the vast landscape of video content marketing filled with numerous types and styles of videos, how do you figure out the right type of video to represent your brand or product offering? How do you determine the most effective delivery style for your message?

Starting from clearly defining your brand values to gauging the content preferences of your target audience, there are a few factors to consider when choosing a video type. Partnering with an efficient Chicago video production company can help assess attributes objectively and arrive at an optimal solution.

To head start your journey, here is a comprehensive guide to help determine the best video type for your brand.

Defining your Brand Identity

Given that video content is more than just about putting together a few good-quality visuals and adding audio, it needs due thought and careful curation. In its essence, it has to align with your brand voice and persona, while also conveying your message in an impactful way.

Hence, before considering various video types to create, it is crucial to have a clear and deep understanding of your brand identity, along with its core values. Determining specific aspects concerning your brand, such as its primary target audience, its voice, its ideal buyer, and marketing objectives, will help streamline the process of video creation, giving it direction and purpose. Once you have clearly defined brand attributes you can assess the compatibility with different video types and choose one that reflects the essence of your brand perfectly.

Exploring different Video Types

With your brand persona in mind, consider different types of videos and their attributes to see which ones offer a good chance to get your message across while also keeping your identity intact. An efficient Chicago video production company can assist you effectively in this regard.

• Explainer videos

Explainer videos are ideal for complex product or service offerings. They help simplify the working of the product using animation, motion graphics, or live-action, and break down the functionality into understandable bits of content, making it easy for the audience to understand and make a purchase decision.
If your product is too technical or has multiple layers or ways to be used, consider using explainer videos.

• Product demos/tutorials

Product demo videos or tutorials are meant to showcase your product in action. They help highlight its features, benefits, and usability options. Consider creating step-by-step tutorial videos or demonstrations if you need to project your product in the best light, and show your audience what it is capable of.

• Brand story videos

Brand story videos are often packed with powerful narratives and emotion-inducing storylines that make an impact in the minds of the audience. Hence, they are used to spread awareness, establish industry leadership, or reintroduce a brand. If you have a resonating story to tell, consider using a brand video to create initial awareness and induce action.

• Testimonial videos

Testimonials and real case studies are great ways to demonstrate the skills, expertise, and reliability of your brand. They utilize the power of real, authentic experience-sharing to highlight your efficiency as a brand, and induce more prospects to trust you. They are great ways to build trust and create a loyal customer base, especially as a small business.

• Live videos

Live videos facilitate real-time interactions and active engagement. They can take any form such as QnAs, product demonstrations, interviews, or live events. With a direct channel of communication between the brand and the audience, they are ideal to build trust and transparency.

• BTS videos

BTS or Behind The Scenes videos showcase small parts of what goes on at the production, management, or service end of the brand. They are meant to show the human side of companies to build further trust. Typically ideal for casual platforms like social media, they are great ways for small businesses to establish trust.

Factors to consider when choosing a video type

When gauging the impact or compatibility of different video types, consider the following factors. Seek the help of an experienced Chicago video production company for expert guidance in this regard.

Audience taste and preferences

Examine the general tastes and preferences of your target audience in video content and tailor your video to resonate with their interests for maximum engagement.

Marketing objectives – long-term and short-term

Align your video type to suit the overall marketing objectives of your brand. Whether it is to increase brand awareness, increase sales, introduce a product, or anything else, ensure it adapts to meet the goal, both short-term and long-term.

Resources

Finally, carefully consider the resources available for you to invest in video, including financial resources. Evaluate the costs and talent required to create the video and ensure complete feasibility.

Wrapping up

Choosing the right video type for your brand is a strategic decision that necessitates careful evaluation of several factors. With detailed contemplation and data-driven analysis of aspects like audience interests and brand identity, you can confidently select a video type that aligns with your brand voice, values, and persona, while communicating your message effectively. Partnering with an efficient Chicago headshot photographer will make the process more robust with experience-driven insights and expert-level knowledge.

To head start your journey in video marketing, contact K3 Video Production today and avail a free consultation.