It is hard not to run across a trailer while watching TV. These teasers are a great way to rope in a potential audience. So, how does this relate to the publishing industry? Well, the publishing industry has evolved, and the way we market our books today has changed. Today, writers and publishers craft captivating book trailers to engage their readership.

Trailers are no longer meant for cinema alone. Book trailers can grab your readers’ attention and help promote your book. While creating a book trailer is a great way to initiate chatter about your book, it is challenging because it requires video production. Therefore, you must consider hiring a professional book trailer company to help you with the process.

This guide has everything you need to know about creating an attractive book trailer. If you want to outsource the entire trailer creation process to a book trailer company, we can provide some valuable tips to help you hire the best book trailer company.

What is a Book Trailer?

A book trailer is like a movie trailer, letting your audience know about the book. The purpose of the trailer is to generate interest and market your book. It is usually 30 to 90 seconds long and serves to pique the interest of the audience without giving away too much narrative. A cinematic book trailer is a fantastic way to put your book out there. A well-made trailer can attract the attention of thousands or millions of readers.

Tips to Consider Before Creating a Book Trailer

A book trailer allows authors to leverage the widespread popularity of visual content and increases the book’s exposure. Since a trailer combines audio and video components, it can have a more substantial impact on your audience.

Let us discuss some valuable tips for making a book trailer.

Organize your trailer

Your trailer aims to tell a story that captures the audience’s attention. Therefore, create a storyboard to guide you when conceptualizing your trailer’s framework. Start with the book’s main characters and setting. After setting the stage, introduce the plot and build anticipation. Finally, add a climax to your trailer without giving away too much plot.

Use a hook

What will make your trailer stand out in the market? A hook is to grab your audience’s attention to set the tone and context for your trailer. It should convey the essence of your book convincingly within the first few seconds.

Include a call to action

After watching your trailer, you want your audience to buy your book. So, a call to action is as important as the trailer itself. At the end of your trailer, include a brief call to action that hints to the audience about the next step. This could be a short message stating where and how they can purchase your book.

Match the tone of your book

Your trailer should communicate the style and mood of your book. If your book has multiple genres, highlight that in your trailer. This can help you expand your audience appeal.

How to Make a Book Trailer?

We have shared tips for making your book trailer. Let us now move into the steps of actually making one.

• Pen down the script
• Choose the right visuals as the basis for the book’s content
• Select a video editor
• Include a soundtrack and voice-over
• Publish the trailer

What Should a Book Trailer Include?

Consider including the following things in your book trailer.

• The outline of the story
• The story plot
• Soundtrack and sound effects
• Book release date and other relevant details

Outsourcing Your Book Trailer

If you have not created a book trailer before or lack the time to do so, you can hire a professional book trailer company. Since marketing your book using book trailers is an engaging way to appeal to your readers, you must take advantage of this chance. Outsourcing the task of creating your book trailer to a book trailer company can cost you money; however, it can save you a ton of time. So, what should you look for when hiring a professional video book trailer company in USA?

• Ensure the book trailer company does not use templates to create book trailers. If templates are used, your book trailer may not be personalized to your custom audience.
• Check the sample work of the book trailer company. The book trailers they have produced in the past align well with the quality standards you maintain in your professional endeavors.
• Find out what the previous or existing customers of the book trailer company have to say about their experience with the company. You can find the reviews on Google Reviews.

Conclusion

Promoting your book using book trailers is a successful strategy. If done correctly, it can enhance your credibility as an author and expand your audience. According to a survey, one-third of online activity is spent watching videos. Therefore, the power of book promotion using book trailers is solid. Our guide has provided the required tips to create your book trailer. Additionally, you can outsource the task to trailer companies for a more professional outcome. If you have a story to share with the world, do it in the best manner!