As Google Webmaster Tools transformed into Search Console, it was like finding that your trusted old bicycle had magically turned into an impressive electric scooter.

Google Webmaster Tools, more commonly known as Search Console, allows website owners to improve the appearance of their websites in search results pages and enhance them through optimization. It includes features such as submitting sitemaps, analyzing errors, disavowing backlinks, managing page HTML code and assessing mobile usability.

Marketing agencies and their clients alike find value in this tool, so let’s examine why.

Webmaster Tools can provide a wealth of valuable data that will allow you to enhance the SEO of your website. Here are a few reasons why using it would benefit your SEO:

1. It’s a free tool

Google first unveiled Webmaster Tools back in 2006 as the precursor to Search Console; since then it has made an enormous difference for SEO and website management.

Website owners were provided a peek behind Google’s search algorithm and their pages’ display, providing insight into its workings that helped optimize sites and move up SERP rankings.

Google Webmaster Tools is a free web utility suite developed by Google to assist website owners in making sure their site is Google-friendly. With many useful applications such as tracking incoming search traffic data and viewing crawl error reports, this free suite of utilities helps owners ensure that their website meets Google standards.

Webmaster Tools (now Google Search Console) gives website owners insight into how Google is indexing their site, and it helps verify ownership while optimizing for search engine performance. This tool should be part of every digital marketing agency’s toolbox as well as those looking for optimal SEO performance on their own sites.

Google Webmaster Tools not only allows website owners to optimize their sites, but it can also identify issues that impede search engine performance such as broken links and malware infections. Digital marketing agencies can use Webmaster Tools regularly monitor client websites in order to ensure that each is performing at its peak performance.

As such, it’s essential that you use this free tool to ensure your website is correctly indexed and ranking for its intended keywords. In addition to that, using it could also provide a way of checking its security.

• Malware, hacking and other website security threats have increased dramatically over time; adding this free tool to your digital marketing arsenal could save a great deal of hassle, anxiety and possible business loss.

2. It’s easy to use

Webmaster Tools gives you invaluable information about how Google sees your website and allows you to optimize it for search engines. This data allows for the best optimization results.

Example: Discover which pages are not being indexed by Google and why. Also discover which keywords are driving traffic to your website and their performance over time.

Webmaster Tools gives you access to practical data that provides actionable intelligence to address crawl errors, broken links and usability issues that might negatively impact SEO. As such, this tool is invaluable for digital marketers as well as anyone managing a website.

3. It’s a great way to monitor your website’s performance

Webmaster Tools allows you to monitor a range of aspects about your website, from server errors and indexing issues, to help identify problems that would otherwise go undetected and damage SEO efforts.

If your site is showing numerous errors, this could indicate duplicate content or structure issues; Webmaster Tools can be invaluable in fixing these problems before they become more serious.

Another feature that this tool provides is monitoring of website uptime, an invaluable feature as a poorly functioning site can negatively affect both user experience and business growth. To understand the direction of the Webmaster Tools , people can refer to the following link pierredisotell.com .

If you aren’t already using Webmaster Tools, now would be an ideal time to begin using it. Ask your web developer to incorporate Webmaster Tools as part of their brief when building your site so you can take full advantage of all its features and take full advantage of its free offerings.

4. It’s a great way to track your website’s security

As any savvy digital marketer knows, Webmaster Tools is an essential tool for protecting the security of websites. The tool allows you to keep an eye on potential malware infections or phishing attempts on your site so you can take steps to safeguard its future.

Additionally, this tool can assist you in detecting errors that prevent Google from indexing or crawling your site, helping to quickly identify and address potential SEO issues before they become larger issues for your SEO strategy.

As a business owner, you should constantly look for ways to enhance the SEO and visibility of your website online – one effective method being using Google Webmaster Tools as part of the website development process.