Influencer marketing is when businesses team up with popular people who have lots of followers online. It can be hard to know if an influencer marketing campaign is working well. A good influencer marketing platform for brand recommends effective ways that can help in measuring the success of an influencer marketing campaign. Out of these ways, businesses use four main ways to measure success called the “CARE” model:

• Conversions
• Audience Growth
• Reach and Awareness
• Engagement

This post helps you understand the “CARE” model that is used in measuring the success of influencer marketing. Understanding this model can help you to measure the success of your influencer marketing campaign effectively. Let’s dive in!

• Conversions

Conversions mean getting people to take an action you want, like buying a product or joining an email list. Businesses track conversions by using special links, codes, and pages during an influencer campaign. This way they can see exactly how many sales or sign-ups came from the influencer. Many popular influencer marketing platform for brand provides things like affiliate links, tracking codes, promo codes, and link tracking that allow companies to measure actions driven by an influencer partnership precisely. Conversions aren’t just sales – they could also be newsletter sign-ups, downloads, or other wanted actions.

• Audience Growth

Growing followers or audience means turning one-time viewers into loyal followers of your business’s accounts. Businesses look at how many new followers they get on social media and how many new email subscribers they get during an influencer campaign compared to before. It’s important that the new followers are the right target audience as well. You can use an influencer marketing platform to find the right creators and influencers. Companies analyze the details of new followers to ensure they are actually reaching their ideal customers. Growing an engaged and relevant following is key to long-term success. It is important to connect with the right influencers that have a genuine and relevant audience to your brand.

• Reach and Awareness

Reaching people measures how many potentially saw the influencer’s content about your business. Awareness means how many new people have learned about your business. Companies look at the influencer’s follower counts and website traffic during the campaign to see the reach. Tracking things like blog views, video views, social media impressions and new visitors to the company’s website shows the extended reach achieved.

• Engagement

Engagement shows how much people actually interacted with the influencer’s content like leaving comments, likes, shares, video views, etc. High involvement means people are very interested and connected to the content. Businesses calculate involvement rates and cost-per-interaction using tools and formulas. Looking at interaction metrics like comments, shares, reactions, votes and more shows how compelling the influencer’s content was.

Conclusion

Now you understand the “CARE” model. The “CARE” model helps businesses understand if their influencer campaigns are effectively reaching people, making them aware, growing their audience, driving involvement, and ultimately leading to conversions and sales. Measuring these areas gives businesses a complete picture of success. Know the influencer marketing platform pricing model before you choose one to have a successful marketing campaign.