It’s a very common trick that if you want to impress someone, you should work your level best to make a powerful first impression. Someone once said that plenty of people who loses to make their first chance to make a good first impression, often don’t get other chances.

And this saying is valid in most aspects. No matter if you are a businessman selling goods to customers, a job-seeker preparing for interviews, or a service provider working in B2B businesses, you never want your first impression to be a bad one.

Humans have a distinct tendency to remember bad things for a longer duration and more clearly than good ones. If you are working as a designer in a graphic designing company in Jaipur, your design should stand out when it comes to making a great first impression.

According to the research done in the past, when a user is visiting your website, you only have 7 seconds to make a perfect impression. After that, the visitor might stay or leave your website depending on the quality of design and content you offer.

So how to make sure that your website’s first impression always hits the point? The only answer is, the design of the landing page should be breathtaking.

What is Landing Page Design?

Landing page design is the second step of generating leads for your business through the interested audience who visit your website after your first step which is: marketing efforts. If you are running a blog, then your goal could be to have more people subscribe.

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On the other hand, if you are selling some services or products then your goal might be more sales. A landing page is the page of your website where your target audience lands first.

What is Responsive Design?

If you haven’t heard about responsive design before, then you might want to upgrade your notebook of web designing. Responsiveness is a very common thing today but still, a plethora of businesses who don’t have much knowledge about SEO or web design seem to miss it in their websites.

In other words, responsive design is the ability of your website to change its shape according to different screen sizes (ex: tablet, phone, desktop) to provide a better and simplified view.

So How to Design a Great Landing Page?

1) Know Your Target Audience First

Your target audience will be changing according to your business type. If your neighbor who sells toys is targeting parents with kids then you don’t have to target the same audience if you have an android app development company in Jaipur.

Hence, the first thing you should be doing is identifying your target audience and designing a landing page that relates to that specific set of audiences.

2) Define the Purpose of Your Landing Page

Every landing page you design for your business must show a specific and clear purpose. If it’s confusing the visitors then you must change it immediately. A clear purpose helps businesses in many ways, for example, if conversion is your goal then you should be working on your relevant CTAs.

Moreover, if brand awareness is your aim, then including an email newsletter sign-up form becomes a must.

3) Choose a Perfect Landing Page Design Software

The world is bubbling with a great many good design software that can make a drastic change in the appearance of your website. The important task here is to find the one that suits you best.

4) Work on The Content of Your Landing Page

Most people think of text-based content when they hear the word content. However, content includes the images, the videos, the infographics, and the text on your landing page combined. With astounding headers and properly-organized content, you can win the hearts of any person.

The significance of a great landing page with a beautiful and responsive design can not be overlooked. Websites with amazing landing pages have witnessed to have as much as 450% more sales than the websites that have very poorly-designed landing pages.

Landing pages of your website work as the keys to your customers’ or website visitors’ hearts. Therefore, the more you make it perfect, the better amount of sales, subscribers, or leads you will get.