Born X Raised was founded with the mission to capture
Freya Parker
Born X Raised was founded with the mission to capture
Born X Raised was founded with the mission to capture
Born X Raised, the Los Angeles-based streetwear brand, has undergone significant changes since its inception. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand has always been deeply rooted in the culture and lifestyle of Los Angeles, particularly reflecting the city’s street culture and gang aesthetics. Here’s a look at the notable changes and evolution of Born X Raised over the years.
Early Years and Foundation
Born X Raised was founded with the mission to capture the essence of the Los Angeles street experience. The brand’s early collections featured bold graphics, strong messaging, and a distinctive style that resonated with the local community. The founders’ personal experiences and connections to the city’s street culture were instrumental in shaping the brand’s identity.
Growth and Popularity
As the brand gained popularity, Born X Raised expanded its reach beyond Los Angeles. The authenticity and rawness of its designs attracted a diverse audience, from streetwear enthusiasts to celebrities. The brand’s unique voice and connection to LA culture set it apart from other streetwear labels.
Collaborations and Influences
One of the significant changes in Born X Raised hoodie journey has been its collaborations with other brands and artists. These partnerships have helped the brand reach new heights and tap into different markets. Some notable collaborations include projects with Converse, New Era, and Reebok. Each collaboration has brought a fresh perspective to the brand while maintaining its core identity.
Social and Cultural Impact
Born X Raised has always been more than just a clothing brand. It’s a platform for social commentary and cultural expression. The brand has used its influence to address social issues, support local communities, and celebrate Los Angeles culture. This commitment to social impact has resonated with a broader audience and strengthened the brand’s cultural relevance.
Expansion and New Ventures
In recent years, Born X Raised has expanded its product line and ventured into new areas. While the brand initially focused on graphic tees and hoodies, it has since introduced a wider range of apparel and accessories. This expansion has allowed the brand to cater to a broader audience and adapt to changing fashion trends.
Challenges and Resilience
The journey of Born X Raised has not been without challenges. The brand has faced various obstacles, including market competition and the personal struggles of its founders. However, the resilience and determination of Spanto and 2Tone have kept the brand thriving. Their commitment to staying true to their roots while evolving with the times has been a key factor in the brand’s success.
Legacy and Future Direction
As Born X Raised continues to grow, it remains focused on preserving its legacy and staying connected to its origins. The brand’s future direction includes exploring new creative ventures, expanding its global presence, and continuing to use its platform for social good. The core values of authenticity, cultural representation, and community support will undoubtedly guide Born X Raised in its future endeavors.
ConclusionBorn X Raised has transformed from a local streetwear brand to a global cultural icon. Its journey reflects the evolution of Los Angeles street culture and the power of authentic storytelling in fashion. As the brand continues to change and grow, it remains a powerful voice in the streetwear community, celebrating the past while looking towards the future.
Born X Raised is a streetwear brand that has made significant waves in the fashion industry, known for its unique designs and deep-rooted connections to Los Angeles culture. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand reflects the authentic, raw energy of LA’s street life and has undergone notable changes and growth since its inception.
Origins and Early Influence
Born X Raised was born out of a desire to preserve and celebrate the culture and history of Los Angeles. Spanto, who grew up in the Venice neighborhood of LA, felt a deep connection to the city and its complex social fabric. The brand’s early designs often featured bold graphics, striking typography, and powerful messages that resonated with the local community. These designs were more than just fashion statements; they were expressions of identity, resilience, and defiance against the gentrification and displacement happening in their neighborhoods.
Evolution of Design and Aesthetic
Over the years, Born X Raised has refined its aesthetic while staying true to its roots. The brand’s designs have evolved to include more sophisticated and varied elements, incorporating influences from classic LA street culture, gang aesthetics, and contemporary fashion trends. This evolution has allowed Born X Raised to appeal to a broader audience while maintaining its core authenticity.
Notable Collaborations
Born X Raised has engaged in several high-profile collaborations that have elevated the brand’s status and visibility. Collaborations with brands like Nike, New Era, and Converse have produced limited-edition pieces that are highly coveted by streetwear enthusiasts. These partnerships have allowed Born X Raised to experiment with new materials and design concepts, further pushing the boundaries of their creative vision.
Expansion and Global Reach
Initially a local LA phenomenon, Born X Raised has expanded its reach to a global audience. The brand’s online presence and social media have played crucial roles in this expansion, allowing them to connect with fans worldwide. Pop-up shops and exclusive releases in cities like New York, Tokyo, and London have helped solidify Born X Raised as an influential player in the international streetwear scene.
Cultural Impact and Community Engagement
Despite its growth, Born X Raised remains deeply committed to its roots and community. The brand often uses its platform to address social issues, promote local artists, and support community initiatives. This commitment to social responsibility has garnered respect and loyalty from fans who appreciate the brand’s authenticity and willingness to give back.
Challenges and Adaptations
The fashion industry is constantly evolving, and Born X Raised has faced its share of challenges. Navigating the balance between staying true to its origins and adapting to new market demands has been a continuous process. The brand has embraced changes in fashion technology, sustainability practices, and consumer preferences while ensuring that its core message remains intact.
Looking Ahead
The future of Born X Raised looks promising as it continues to innovate and expand. The brand’s ability to adapt to changing trends while preserving its unique identity will be key to its ongoing success. Upcoming collaborations, new product lines, and continued community engagement efforts will likely keep Born X Raised at the forefront of the streetwear movement.
Conclusion
Born X Raised’s journey from a local LA brand to a global streetwear icon is a testament to its founders’ vision and dedication. The brand’s evolution, marked by innovative design, strategic collaborations, and a strong community focus, reflects its dynamic nature and commitment to authenticity. Born X Raised is more than just a clothing brand; it’s a cultural movement that continues to inspire and influence the world of fashion.
Social and Cultural Impact
Beyond fashion, Born X Raised has positioned itself as a voice for social issues, using its platform to address topics like gentrification, cultural displacement, and social justice. The brand’s campaigns and releases often coincide with important cultural moments, offering commentary and support for various social causes. This commitment to social consciousness has further endeared Born X Raised to a generation of consumers who value brands with a sense of purpose.
Changes in Leadership and Vision
The tragic passing of co-founder Spanto in 2023 marked a significant moment of change for Born X Raised. Spanto’s vision and passion were integral to the brand’s identity, and his loss was felt deeply within the community. Moving forward, the brand faces the challenge of honoring Spanto’s legacy while continuing to evolve and grow. Co-founder 2Tone, along with the rest of the team, remains committed to the brand’s core values and mission, ensuring that Born X Raised continues to be a voice for the voiceless and a champion of authentic street culture.
Future Directions
Looking ahead, Born X Raised is likely to continue its trajectory of growth and influence. The brand’s ability to adapt and remain relevant in a rapidly changing cultural landscape is one of its greatest strengths. By staying true to its roots while also embracing innovation and new ideas, Born X Raised is poised to continue making a significant impact on both the fashion industry and the cultural conversation at large.
Conclusion
Born X Raised’s journey is a testament to the power of authenticity and the importance of staying true to one’s origins. From its beginnings in the streets of Los Angeles to its current status as a globally recognized brand, Born X Raised has remained a symbol of resilience, creativity, and cultural pride. As it continues to evolve, it carries with it the stories and spirit of the community that gave it life, ensuring that its impact will be felt for years to come.
