Analysing the internal links of your website’s landing pages is a process of examining the internal links to check how the pages are linked to each other and find internal linking opportunities to improve your organic ranking and overall SEO.

By analysing, you can ensure equal link equity or link juice distribution throughout the website. Moreover, checking the quality and relevancy of internal links is also significant for improved navigation.

Hence, analysing the internal links of the landing pages is important to build a strong and effective internal linking strategy.

In this blog, we will explore the issues we can encounter while analysing your internal links and how Dofollo can help you do so effectively.

Below are some common internal linking mistakes that you should avoid:

• Broken Links

• Irrelevant Linking of Pages

• Too Many Internal Links or No Links

 Broken Links

Broken links prevent users from accessing the linked page (404 error), negatively impacting user experience and navigation.

In addition, broken links restrict search engines from crawling the page, which results in a waste of the crawl budget (number of pages search engines crawl within a particular time), as Google bots waste their time crawling broken links instead of crawling other important pages of the website.

Irrelevant Linking of Pages

Irrelevant linking of web pages is a practice that involves interlinking two different or unrelated content topics or pages together. 

Suppose, you want to learn about a topic “Internal Links” and the contextual link takes you to an unrelated page such as a page about sports. This breaks the natural flow of information and creates a negative impact on your website.

Too Many Internal Links or No Links

Adding too many links on your webpage can dilute the link value and make the page look spammy, affecting user experience and navigation.

Plus, overlinking makes it difficult for users and search engines to understand how the pages are linked to the website.

Further, if a page has no internal links it is known as orphan pages. Orphan pages do not get crawled and indexed by search engines, hampering PageRank and SEO.

Dofollo

Dofollo is an SEO tool that helps you analyse your internal links and build an effective internal linking strategy. 

Unlike other SEO tools, that provide suggestions only for outgoing links, Dofollo helps you with both incoming and outgoing links of your website.

Not only this, Dofollo is unique as it helps you find internal linking opportunities that too based on AI suggestions. Further, it provides an overview of the current status of your internal links along with the total number of backlinks, external links, and incoming and outgoing links.

Now, let’s dive deep into what Dofollo can do:

Audit your Internal Links

Dofollo provides a graphical visualisation of your incoming and outgoing links which gives a better understanding of your internal linking structure and allows you to audit the internal links according to your strategy by either adding potential links or removing unnecessary links from your site.

Find Internal Linking Opportunities

As mentioned earlier, Dofollo is unique as helps you find internal linking opportunities based on AI suggestions which helps your website rank higher on Search Engine Result Pages (SERPs). 

There is a feature called “Make Plan”, where you can find internal linking opportunities to improve your internal linking structure.

Add Potential Internal Links 

With the help of Dofollo, you can add potential links to your website that too based on AI suggestions, whereas other SEO tools require manual addition, which involves visiting the page and adding the link manually.

Firstly, choose the link you want to add and click the “add” sign under the action section, which will automatically add the link to your website, secondly, click the Save button to apply the changes. 

Delete Unnecessary Internal Links

After viewing the graphical overview, if you notice any unnecessary links, you can easily delete the link within a few clicks, without even visiting the page and manually finding the link for deletion.

As you can see from the above image, first, you have to click on “Enable Deletion”, and then click on the link you want to delete (on the graphical overview on the left side). That it.

Track Your backlinks

Backlinks are very important for SEO. Therefore, it is important to keep track of your backlinks. 

You can do this with the help of Dofollo, you can track your backlinks efficiently. If your backlinks get deleted for some reason, you will get a notification on your email. On top of that, you see the total spend on your backlinks and the speed per link.

Learn the Internal Linking Strategy Of Your Competitors

Along with all the features mentioned above, you can learn the internal linking strategies of your competitors to make your internal links even more solid and effective. 

Just add the website you want to learn from and wait for a few minutes, and you can see the linking strategy of your competitor. 

Wrapping up, and analysing your internal links are important to make sure that your internal linking strategy is working well and improving your rank and SEO.