It is critical to maintain optimal performance in the competitive world of Amazon selling. Conducting audits at the ASIN (Amazon Standard Identification Number) level is a crucial tactic to guarantee your items are operating at peak performance. Your sales success may be greatly improved with the aid of these audits, which can pinpoint problem areas, optimize listings, and more. If you want to know how to audit your ASINs to make sure Amazon is working for you, here is the tutorial for you.

An ASIN Level Audit—What Is It?

An audit at the ASIN level entails a comprehensive review of every product listing on Amazon. Finding the listing’s strengths, shortcomings, and improvement prospects requires an analysis of its many components. To make sure their items are well-positioned, optimized, and in compliance with Amazon’s rules, sellers should do ASIN-level audits regularly.

Who Needs to Perform ASIN Level Audits?

It is advantageous to perform audits at the ASIN level for various reasons:

 

Keywords, descriptions, photos, and bullet points are just a few areas that may be enhanced with the aid of an audit.

To prevent penalties or suspensions, make sure your listings are compliant with Amazon’s standards.

Regular audits let sellers monitor how well their listings are doing over time and make decisions based on facts.

Gain an Edge: Sellers may maintain a competitive edge and increase their search engine ranks by consistently improving their listings.

Collect All of Your ASINs

Gathering a comprehensive inventory of all your items’ ASINs is the initial stage in carrying out an ASIN-level audit. You may accomplish this by utilizing third-party programs that offer a thorough list of your ASINs or by exporting your inventory report from Seller Central.

Examine the Names of Products

One of the most crucial parts of your listing is the product title. Make sure it’s easy to understand, short, and filled with important keywords. Here are some things to keep in mind when you audit product titles:

Applicability: Check if the product is suitably described in the title.

Use high-ranking keywords naturally without cluttering the content with them.

Length: Titles should adhere to Amazon’s suggested character restrictions.

To build trust and awareness, be sure to include your brand name.

Go Over the Main Points

Use bullet points to emphasize your product’s most important features and benefits. Be sure to look for:

 

Readability: Make sure that each bullet point is legible.

Customer advantages: Highlight the customer’s advantages, not only the features.

Tips: Naturally incorporate pertinent keywords.

Make sure the bullet points follow Amazon’s criteria to ensure compliance.

Assess Product Details

You may find additional specifics regarding your product in the description. Inspect the following while reviewing descriptions:

 

Precision: Make sure you’ve provided all the essential details.

Make your writing easier to read by using brief paragraphs and bullet points.

Integrate keywords naturally to boost SEO.

Follow Amazon’s formatting requirements and do not include any forbidden information.

Evaluate Pictures of Products

To attract clients, high-quality pictures are necessary. During the audit, be sure to assess your photographs by looking at:

 

Image quality: Make sure the photographs are shot professionally and have excellent resolution.

Quantity: A variety of photos showcasing various aspects and perspectives should be included.

Adherence: Make sure your images meet Amazon’s specifications for size and backdrop.

Use infographics to showcase important features and advantages.

Verify Keywords in the Backend

While Amazon’s search algorithm uses backend keywords, users are unaware of their usage. Things to think about while auditing backend keywords are:

 

Include relevant keywords that buyers could use to find what they’re looking for.

Diverse: To cover a wider range of search phrases, use a variety of keywords.

Promptness: Make sure your backend keywords don’t exceed Amazon’s character restrictions.

Refrain from Repetition: Don’t use the same terms more than once in the title or bullet points.

Pay attention to sales and price changes.

Conversion rates are greatly affected by pricing. Look into your pricing strategy and promotions while the audit is going on:

 

Make sure your pricing are competitive by comparing them to those of your rivals.

Sales: Find out how well the sales and promotions that are now running are working.

Make sure there is a good profit margin after deducting all costs and fees by setting prices accordingly.

Evaluate User Ratings and Reviews

Ratings and reviews from customers are a great way to gauge how well your product is doing. Throughout the audit, keep in mind:

 

Aim for a large quantity of reviews to establish trust.

Focus on keeping high ratings (4 stars and above) as a quality requirement.

Comments: Look through comments left by customers to find any recurring themes or suggestions for enhancements.

A professional response to unfavorable reviews is to address the issues raised and provide a way forward.

Assess the Management of Inventory

Your items will never be out of stock if you manage your inventory well. Check throughout the audit:

 

Make sure you have enough inventory on hand to satisfy customer demand.

Revenue: Keep an eye on the rate of product sales and make changes to your orders as needed.

Long-Term Storage Fees: Keep inventory levels under control to minimize these costs.

Employ Analytical Instruments

Improve your understanding of your ASIN performance with the use of analytical tools. A few helpful resources are:

 

Use reports such as Business, Inventory, and Search Term from Amazon Seller Central.

External Resources: For further in-depth analytics, think about using Helium 10, Jungle Scout, or Sellics.

A/B Testing: To find out which listing components work best, run several A/B testing.

Typical Difficulties to Sidestep

Keep in mind the following typical mistakes while performing audits at the ASIN level:

 

Title and description keyword stuffing reduces readability and decreases conversion rates.

Failure to adhere to Amazon’s regulations may result in fines or the removal of your listing from the marketplace.

Customer feedback that goes unanswered might lead to bad ratings and a drop in revenue.

Avoid building trust and familiarity with inconsistent branding by making sure all listings have the same logo.

Image Quality Issues: Customers are turned off and conversion rates drop when photos are of poor quality.

Perks of Consistent ASIN Level Quality Checks

Ongoing audits at the ASIN level have several advantages:

Greater Exposure: Search engines are more likely to display optimized items at the top of the results page.

Higher Conversion Rates and More Sales: Improved listings have the potential to improve sales.

Credibility and trust from customers are fostered by postings that are both professional and informative.

Maintaining a lead over rivals and adjusting to shifting market conditions are both made easier with continuous optimization.

Regular audits give useful information for businesses to make data-driven choices.

 

Improving your Amazon performance is mostly dependent on auditing your ASINs. Improve exposure, boost sales, and stay in compliance with Amazon’s requirements by methodically assessing and improving each part of your product listings. You can keep up with the dynamic Amazon marketplace and make sure your items are operating well by conducting audits regularly.

 

No matter how much or how little experience you have selling on Amazon, you may benefit from ASIN-level audits in your routine. You can take your Amazon business to the next level by following this detailed approach and doing thorough audits.