With its massive user base and lightning-fast transactions, Amazon dominates the e-commerce industry. There are a lot of potential on this platform, but there are also a lot of hurdles, including making sure your items stand out, compete, and get good reviews from customers. Amazon Standard Identification Number (ASIN) level audits are an important tactic for reaching these objectives. In this piece, we’ll take a look at ASIN level audits, what they are, how they work, and how they might help Amazon sellers succeed.

The Function of ASIN in Amazon Sales

You must know what an ASIN is before you can begin the audit process. Each and every product sold on Amazon has its own special alphanumeric number called an ASIN. Amazon is able to better arrange and keep track of things with the aid of this code. As the main identifier for their listings, ASINs have a significant influence on sellers’ product exposure, sales, and overall platform success.

Audits at the ASIN Level and Their Significance

At the ASIN level, audits look closely at specific product listings, looking for all the things that may make or break them. For Amazon sellers, ASIN level audits are crucial for a number of reasons:

Enhanced Product Exposure

Being seen is critical in a crowded marketplace. Audits performed at the ASIN level reveal opportunities to improve search engine rankings for product listings. Examining titles, descriptions, and bullet points as well as keywords falls under this category. To increase their exposure in Amazon search results and attract more prospective buyers, merchants should make sure that their listings are relevant and keyword-rich.

Increased Rates of Conversion

Conversion rates might be low if product listings aren’t interesting or useful, regardless of how visible they are. Sellers may check the accuracy of their product descriptions, photos, and reviews by auditing ASINs. To increase the percentage of visitors who make a purchase, it is important to include high-quality photos and descriptive text that emphasize the product’s most salient attributes.

Analyzing the Competition

Adapting to the ever-shifting e-commerce scene is essential for maintaining a competitive edge. Find out how your items compare to the competition with the help of ASIN level audits. Sellers may learn a lot about what works and what doesn’t in the marketplace by looking at competing postings. Competitive pricing, promotional methods, and USPs can be better understood with this knowledge.

Managing Your Brand’s Reputation

The key to lasting success on Amazon is keeping up a good reputation for your company. Sellers may keep an eye on reviews and comments linked to their items using ASIN level audits. A seller’s ability to improve product quality and customer happiness, as well as their brand image, may be enhanced by responding to negative reviews and recognizing reoccurring issues.

Adherence to Amazon Policy

Listing products on Amazon is subject to their rigorous rules and regulations. Listing suppression or account suspension may occur if you do not comply. By conducting ASIN-level audits, sellers may verify that their listings meet all of Amazon’s standards for product descriptions, banned claims, and more. The likelihood of fines and the state of an account are both improved by routine audits.

 

Decision-Making Based on Data Conducting audits at the ASIN level requires gathering and evaluating performance-related data. Sellers may make smart product strategy decisions by looking at KPIs like conversion rates, traffic, and sales volume. With data-driven insights, sellers may see patterns, possibilities, and problem areas, which helps them make better business decisions.

Recognizing Problems with Profitability

Sellers can find any problems with pricing, expenses, and sales performance that could affect profitability by auditing ASINs. To find out if they are pricing their items competitively and profitably, sellers may look at the sales data and expenses linked with each ASIN. In order to make changes that can increase overall profitability, this understanding is critical.

Making the Most of Ad Campaigns

For merchants implementing Amazon Advertising, ASIN-level audits can increase the efficiency of PPC (Pay-Per-Click) campaigns. Sellers may fine-tune their advertising strategy by evaluating performance indicators linked to individual ASINs. This allows them to target the relevant items, keywords, and audiences. Better ad expenditure and a greater return on investment are the results of this optimization.

The ASIN Level Audit Process

Systematization is key while auditing at the ASIN level. For thorough audits, below is a checklist to follow:

One must first collect product data.

Gather all of your ASINs and make a detailed list of them. To do this, go to your Seller Central account and look for the option to export reports with product details. Make sure you collect information like sales figures, website traffic, and consumer feedback.

Keyword Research

Complete keyword research for each ASIN using programs such as Helium 10, Jungle Scout, or Amazon’s own Keyword Tool. Find the right terms that match the way customers search. Find the places where improvement is needed by analyzing the existing performance of keywords in product listings.

Assess the Caliber of the Listings

Check the following details of each product listing:

 

Product Name: Use descriptive, clear, and keyword-rich titles.

Product Images: Evaluate the picture quality and diversity. Customers are more likely to buy a product after seeing high-quality photos of it from several perspectives.

Summary and Key Points: Check that the product descriptions and bullet points are clear and comprehensive. Emphasize the advantages, main features, and how to use it in directions.

Components of a Brand: Make sure the logo and brand name are prominent and consistent with the rest of the branding.

Think About What Customers Have Said

For every ASIN, look at the reviews and feedback left by customers. Analyze both the good and bad reviews for common threads. Make a mental note of any requests for new features or problems that keep coming up. To enhance product quality and ensure customer pleasure, this input is extremely useful.

Keep an Eye on the Competition

To find comparable items, examine the lists of competitors. Look over the titles, pictures, descriptions, and prices of each. Find out whether there is a best way to handle your listings. One way to differentiate yourself from the competition is to study their strengths and flaws.

Verify Conformity

Have a look at Amazon’s policies on product listings and make sure your ASINs follow these rules. Ensure that you carefully review any product descriptions, photos, and claims that are not permitted. You may reduce the likelihood of account suspension or listing suppression by making sure everyone follows the rules.

 

Gather Data and Formulate a Strategy

Create a detailed report outlining all of your audit’s results after it’s over. Indicate each ASIN’s strong points, places for improvement, and takeaways. Make a strategy that ranks upgrades according to how they can affect exposure, conversion rates, and performance as a whole.

Methods for Constructing Reliable ASIN Level Audits

As important as it is to do audits at the ASIN level, there are many ways to make them more fruitful:

Consistent Audits

Establish a routine for auditing ASINs. To keep your listings optimized and competitive, you should undertake audits periodically or biannually, depending on your product variety and sales volume.

Apply Software and Hardware

Purchase software and solutions tailored to Amazon merchants. Audits may be made easier with the use of tools like Helium 10, Jungle Scout, and Seller Labs, which offer insightful statistics and vital information. Keyword research, competitor analysis, and performance tracking can all be aided by these tools.

Use A/B Testing

You may find out which version of your product listing is most popular with buyers by using A/B testing. Find out what works best by experimenting with various names, photos, and descriptions. Using this data-driven strategy, we can improve our listings in the future.

Keep Up with Amazon’s Policies

You must keep updated since Amazon’s rules might change at any time. Keep up with the latest listing criteria, advertising rules, and compliance restrictions by regularly reviewing Amazon Seller Central. You can avoid fines by adapting to changes swiftly.

Track Key Performance Indicators

Keep an eye on stats like conversion rates, traffic, and purchases at all times. Find out how your items are doing over time with the help of Amazon’s reporting tools. Possible problems can be caught early on by analyzing patterns.

Ask for Opinions from Customers

Get people to write reviews and share their thoughts after they buy something. Get to know your consumers and their product experiences by engaging with them. Fostering client loyalty and enhancing your brand reputation may be achieved by responding to feedback, regardless of its quality (good or bad).

An Example of an ASIN Level Audit

Take “Gourmet Kitchenware,” an Amazon seller that specializes in high-end kitchen items, as an example to show how ASIN level audits may damage a business. Low exposure and sales stagnation were early challenges for the organization.

What Happens During an Audit

Fine dining Kitchenware chose to do an extensive audit at the ASIN level. These measures were implemented:

 

The team collected data by creating a list of ASINs, with an emphasis on the best-selling goods.

Analysis of Keywords: They looked into keywords extensively, finding ones that were underused in their listings yet had good performance.

Review of Listings: Upon reviewing each product listing, it was discovered that some titles lacked SEO optimization and included low-quality photos.

Customer Feedback: During the audit, it was found that many consumers had expressed dissatisfaction with the lack of clear product descriptions and information regarding how to use the products.

Analysis of Competitors: The group looked at listings that their competitors had and found ways to make their listings better.

Course of Action and Outcomes

Gourmet Kitchenware took the following steps in response to the audit’s recommendations:

Improving Product Titles and Descriptions:

They revised the product names and descriptions to include more effective keywords and to spell out the product’s benefits more clearly.

Improving Images of Products: The team decided to hire a photographer to capture the items in action, highlighting their usefulness and high quality.

They responded to user comments and encouraged reviews, which improved customer engagement.

The results

Following the implementation of the audit’s recommendations, Gourmet Kitchenware saw the following outcomes within three months:

 

The enhanced listings led to more exposure and better conversion rates, which in turn raised sales by a whopping 120%.

Customers were more satisfied overall because of the high quality of the product descriptions and photographs, which resulted in more positive feedback and reviews.

Increased Customer Loyalty and Recognition: The brand’s increased visibility on Amazon led to a surge in consumer loyalty and recognition.

 

Sellers on Amazon who want more exposure, more conversions, and more success might benefit greatly from ASIN level audits. In the ever-changing world of online retail, sellers may maintain a competitive edge by regularly auditing their processes and making strategic adjustments. With the information gleaned from these audits, sellers may improve their listings, provide better customer service, and make data-driven decisions.

 

Conducting audits at the ASIN level on a regular basis will help you succeed in the ever-changing Amazon sales industry. You can set your brand up for sustained success on the platform by making audits a central part of your e-commerce strategy. Using ASIN-level audits is essential to making the most of Amazon, even as the e-commerce industry changes.