Paying close attention to detail and making calculated decisions are crucial for success in the cutthroat Amazon sales environment. The audit at the ASIN (Amazon Standard Identification Number) level is one of the most effective tools you have for enhancing your performance. By doing thorough audits at the ASIN level, you can get a deeper insight into how each product is performing. This will allow you to make smarter modifications that boost profits, increase visibility, and guarantee growth for your company as a whole. In this post, we’ll discuss why ASIN-level audits are so important, what factors should be considered, and how to carry them out.

Discovering Why ASIN Level Audits Are Crucial

An in-depth analysis of the performance data for specific Amazon items is called an ASIN-level audit. A unique ASIN is allocated to every product on Amazon. By conducting audits at this level, we may get detailed insights into many elements of the product’s performance. Audits at the ASIN level are essential for the following reasons:

Improving Performance: 

You can find out which goods are selling well and which ones aren’t by looking at each ASIN independently. As a result, resources may be better allocated, allowing for a greater emphasis on high-performing items and the enhancement or elimination of low-performing ones.

 

Your listings will be more visible to potential buyers if you know how each ASIN is doing. Improve your product’s search engine rankings by adjusting its title, description, bullet points, and backend keywords.

 

Optimal inventory levels may be achieved with the use of ASIN audits in inventory management. You can always satisfy client demand without extra holding costs by studying sales patterns and velocity, which can help you prevent stockouts or overstock problems.

Analyzing the Competition: 

By checking your ASINs, you can see how your rivals are doing. You may find out where your items are falling short or how you might set them apart from the competition by comparing their stats to yours.

 

Management of Expenditures: In-depth examination at the ASIN level helps in discovering areas where savings may be achieved. Part of this process involves finding items with poor profit margins and analyzing fulfillment costs and advertising expenditures.

The Essentials of an ASIN-Level Audit

Several important factors must be taken into account to carry out an exhaustive audit at the ASIN level. Together, they show how well a product is doing and where it may need some work.

 

Examine the quantity of units sold during a certain time frame to get a sense of the sales performance. Knowing how much interest there is in each product is aided by this.

Income: Find out how much money each ASIN made in total. Among these activities is the monitoring of trends across time to spot irregularities or seasonality.

Profit Margin: After deducting Amazon fees, shipping charges, cost of goods sold (COGS), and other associated expenditures, determine the profit margin for each ASIN.

Reviews and Feedback from Customers

Watch the total number of reviews and the average star rating to see how satisfied customers are. Having a large number of positive reviews and high ratings is a good sign of consumer happiness, which may translate to more sales.

Customer Feedback: Look over the comments to see if there are any recurring issues or recommendations. Insights into product enhancements and consumer preferences can be gleaned from this feedback.

The Standard of Product Listings

Title Optimization: Make sure that product names are descriptive, easy to understand, and full of relevant keywords.

Review the product descriptions and bullet points to make sure they are clear, comprehensive, and optimized for keywords.

Visuals: Assess the appropriateness and excellence of product visuals. Improving the conversion rate is as simple as adding high-quality photos that show off the goods.

The Efficiency of Searches

Keep tabs on how well certain keywords are doing with keyword rankings. Improving your SEO approach is as simple as identifying the most profitable keywords.

Compare the share of visitors and purchases generated by organic search results to those from sponsored ads. Your advertising campaigns and organic search engine optimization efforts may be evaluated more accurately with this.

Advertising Spending and Performance: 

Assess the ad expenditure for every ASIN. Verify that the expenditure is in line with the revenue earned.

Find out how effective your advertising budget is by calculating the ACoS, or advertising cost of sales. It may be necessary to optimize the campaign if the ACoS is high.

Conversion Rate: 

Analyze the conversion rate from your advertising initiatives. There may be room for improvement in the product listing or the targeting if the conversion rate is poor.

The Control of Stocks

Current Inventory: Keep a close eye on inventory levels and sales records to correctly forecast consumer demand.

To prevent stockouts and missed sales, set reorder points according to sales velocity.

Evaluation of Fulfillment Metrics: Look at things like the rate of order defects, late shipments, and returns. Both your seller performance rating and customer happiness are affected by these measures.

A Comprehensive Guide to Efficiently Auditing ASIN Levels

A successful audit at the ASIN level requires a methodical strategy to data collection, analysis, and action. For your convenience, I have provided the following procedure:

First Thing to Do: Collect Information

Gather information from a variety of sources, including third-party analytics tools, advertising networks, and Amazon Seller Central. Key KPIs include advertising performance, keyword ranks, sales volume, revenue, profit margins, and customer reviews.

Data Organization and Analysis (Step 2)

Put the information you gathered into a database or spreadsheet with a clear structure. create use of data visualization tools to create graphs and charts that show performance patterns clearly.

 

To analyze sales, compare data from multiple periods to see if there are any patterns or seasonality.

Review Analysis: Sort customer reviews by topic and look for recurring patterns using text analysis tools.

Make sure the product names, bullet points, descriptions, and photos are all top-notch by reviewing the listings thoroughly.

Recognize Problems and Possibilities

Determine unique challenges and possibilities for each ASIN by analyzing the data.

 

Poorly Selling Items: Find the items whose sales are falling or whose profit margins are very low. Look into possible reasons including low ratings, intense competition, or problems with the quality of the listings.

Efficacious Items: Emphasize high-performing items. Consider raising advertising expenditure or penetrating new markets as potential avenues to increase company profile and revenue.

Change Implementation 

Create a comprehensive strategy to tackle the problems and take advantage of the possibilities that have been identified.

 

To optimize your listings and increase exposure and conversion rates, you should change the names, descriptions, bullet points, and photos of your products.

Optimize advertising campaigns by modifying ad wording, targeting, and bidding in response to performance data.

Management of Inventory: Keep reorder points and inventory levels up-to-date for optimum stock levels.

As a fifth step, keep an eye on things and make any necessary adjustments.

Keep an eye on how the modifications are affecting things and make adjustments as necessary. You can keep up with the ever-changing market dynamics and keep your performance at its best with continuous monitoring.

Auditing Resources and Tools at the ASIN Level

Conducting thorough audits at the ASIN level is made easier with the use of many tools and services. You may improve your audit process with the help of these technologies, which give useful data and insights:

 

The main hub for viewing performance, inventory, sales, and Amazon Seller Central data.

Helium 10: An all-inclusive package of tools for researching keywords, optimizing listings, and analyzing competitors.

Jungle Scout: Research products, keep tabs on keywords, and get sales projections.

Tracking sales, researching keywords, and analyzing profitability are all features offered by AMZScout.

With the help of FeedbackWhiz, you can organize and analyze reviews and comments from customers.

 

Managing your product listings meticulously and strategically is essential if you want to maximize your performance on Amazon. For optimal performance, increased visibility, and continued development, thorough audits at the ASIN level audit are essential. Making educated choices that propel your company forward is possible when you focus your attention on critical aspects like inventory management, search performance, customer feedback, listing quality, advertising efficiency, and sales performance. Your long-term success in the cutthroat Amazon marketplace depends on how often you do these audits and how receptive you are to the results.