IMARC Group, a leading market research company, has recently releases report titled “Fabric Softeners and Conditioners Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The study provides a detailed analysis of the industry, including the global fabric softeners and conditioners market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the fabric softeners and conditioners market?

The global fabric softeners and conditioners market size reached US$ 19.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 24.9 Billion by 2028, exhibiting a growth rate (CAGR) of 4.2% during 2023-2028.

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What are fabric softeners and conditioners?

Fabric softeners and conditioners are chemical agents that are added to detergents to soften fabrics and offer a better feel to them. The microemulsion and macroemulsion polymers in fabric softeners and conditioners separate the oil and dirt particles from the cloth fiber and form a thin layer over the fabric. This aids in maintaining the natural elasticity, provides a fresh smell, and increases the lifespan of the fabric. Moreover, this prevents the fabric from damages due to regular wash and eliminates static cling. Due to their properties, fabric softeners and conditioners are utilized in both residential and industrial sectors.

What are the growth prospects and trends in the fabric softeners and conditioners industry?

There has been a rise in the demand for premium clothes that require high-grade products to maintain their quality. This, along with inflating income levels of consumers and their willingness to spend on luxury products, especially in developing countries, has increased the purchase of fabric softeners and conditioners. Apart from this, the incorporation of smart water technology, smart dispensing, and advanced laundry programming in washing machines in both the residential and commercial sectors are providing a thrust to the market growth. Furthermore, rising awareness regarding water pollution and environmental concerns have led to the demand for eco-friendly product variants. As a result, manufacturers are inclining toward the inclusion of organic ingredients in their products like coconut oil, which helps in preserving the natural color of the fabric. The thriving online retail channels and aggressive promotional activities by manufacturers are some of the other factors stimulating the market growth.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Form:

• Liquid
• Dryer Sheets
• Others

Breakup by Nature:

• Organic
• Conventional

Breakup by Application:

• Household
• Commercial

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Breakup by Region:

• North America (U.S. & Canada)
• Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
• Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
• Latin America (Brazil, Mexico)
• Middle East & Africa

Who are the key players operating in the industry?

The report covers the major market players including:

• Amway (Alticor)
• Church & Dwight Co. Inc.
• Colgate-Palmolive Company
• Henkel AG & Co. KGaA
• Kao Corporation
• Marico Limited
• Procter & Gamble
• Reckitt Benckiser
• Johnson & Son Inc.
• Unilever Plc.

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