Meet the FundFinity team, specializing in sales asset management services. We offer expert marketing and sales solutions designed to optimize your fund distribution efforts. Our professionals are skilled in crafting tailored strategies to enhance your market reach and drive success in asset management. 

What are the benefits of working with FundFinity?

FundFinity offers extensive regional market knowledge, which we leverage to help asset managers enter new markets cost-effectively without investing in building a local sales team. Our team has in-depth knowledge of the regulatory environment, investor preferences, and distribution channels in various regions. By representing multiple asset managers, we can realise significant economies of scale and synergies that simplify and accelerate entry and expansion into new markets.

How to start a relationship with your company?

A partnership with FundFinity typically begins with a no-obligation initial meeting to discuss the asset manager’s needs and expectations. This initial contact is followed by an extensive due diligence phase in which we assess the compatibility and potential for a successful partnership. The critical details of the partnership are then worked out, including the markets to be addressed, the funds to be distributed and the planned sales activities.

How does the cooperation with FundFinity work?

The collaboration begins with a thorough onboarding process, which includes an introduction to our processes, a review of the asset manager’s current distribution strategy, and a discussion of their specific objectives and requirements. Together, we develop a customised sales strategy. FundFinity assumes the role of an active sales partner by directly approaching potential investors and creating and presenting marketing materials and sales propositions.

How does FundFinity select asset managers and funds?

At FundFinity, we take great care in selecting our asset managers and funds. Our rigorous review process considers several key factors, including the manager’s reputation and historical performance, the robustness and transparency of the investment process, the uniqueness of the offering (USP), the current and projected demand for the respective investment class, and the market opportunity. We also assess the marketing support and fee structure of the funds, ensuring that only the best are chosen.

Which asset managers and asset classes does FundFinity distribute?

We specialise in the distribution of both liquid and illiquid investment products. In the liquid area, we cover products such as equities, bonds, and multi-asset strategies. In the alternative investments area, we focus on private equity, property investments, and hedge funds. This diversity enables us to serve a wide range of investor needs.

What are the success criteria for the cooperation between an asset manager and FundFinity?

The success of our partnerships is based on close and transparent cooperation with the asset manager. Both parties must be willing to invest time and resources in joint sales efforts. This includes regular presentations, meetings, business trips, and participation in requests for proposals (RfPs). Equally important is ongoing marketing support to maximise the visibility and attractiveness of the funds on offer. The key success criteria are the growth of assets under management and the achievement of the asset manager’s distribution goals.

What services does your company provide?

FundFinity offers a wide range of services aimed at maximising the sales success of our clients. These include in-depth market analyses, strategic advice, the development of sales strategies, direct investor outreach and ongoing sales through personal contacts, telephone calls and digital communication. We also offer roadshows, webinars, marketing materials and PR services to maximise the reach and impact of our sales activities. Our services are designed to provide comprehensive support throughout the entire distribution process.

What sets FundFinity apart from other TPMs?

Our unique selling proposition is underscored by the wealth of experience our team brings to the table. With many years of expertise in sales and marketing for international asset managers, we are well-equipped to navigate the complexities of regional fund markets. This allows us to offer a comprehensive portfolio of relevant services specifically tailored to the needs of modern asset managers.

What type of regulation is FundFinity subject to?

FundFinity is part of VaR Value Research & Media GmbH and is therefore subject to German and European law without being subject to specific financial regulation. As a TPM, we focus exclusively on distribution and do not act as a financial advisor, asset manager or broker.

Does FundFinity advise investors on investments?

No, we do not provide investment advice or investment recommendations. Our role is limited to the distribution of investment products to professional investors, focussing on helping our clients to market and distribute their products effectively.

Who are the shareholders of FundFinity?

FundFinity is a brand of VaR Value Research & Media GmbH, an owner-managed company based in Frankfurt am Main, Germany. This structure enables us to react flexibly and independently to the needs of our clients and changes in the market. For more info:- https://fundfinity.net/about-fundfinity-fund-distribution/